BA graduate, HKU Product Design 2023

I am Emma Leurink, a creative researcher and product designer. As a designer, I seek the extraordinary in the everyday and aim to make it visible. I have always been fascinated by humanity – particularly how we shape our lives, the choices we make, and how we respond to ourselves and the world around us.

My work focuses on opening dialogues and challenging people to question their conscious and unconscious judgments, exploring new perspectives. I believe that designing experiences that challenge and inspire individuals has the power to bring about change.

The medium I use is usually determined by the subject or theme I am currently working on. I have experience with various techniques but find it important to continue exploring new techniques, combining them, and sometimes applying them in unconventional ways. I find that by playing with associations, unique and surprising designs often emerge.